FREE social media workshops for small businesses

Blackburn BID social media workshops

The pandemic has shown us that we can’t rely solely on face-to-face communications with our customers so it’s more important than ever to have a digital presence.

Blackburn BID are hosting two FREE social media workshops on 10 March (beginners) and 24 March (intermediate), designed to help Blackburn BID members gain the knowledge, skills and confidence to help your business recover from the pandemic. There will be one for beginners, and one for those more familiar with the digital world.

We understand that as a small business, you may not have the time, staff or budget to allocate to social media – so Viva PR will give you some handy tips and tricks on how to maximise your time.

Each session is 90 minutes long and will help you reach your existing customers – and win some more – using social media.

If you would like to sign up, register here

FREE Social media workshop for small businesses (beginners) – 10 March

Do you want to learn how to use social media to help your business or the small business you work in?

Are you keen to develop the knowledge and skills to make it less of a chore?

Blackburn BID’s FREE social media training for small businesses is designed to help Blackburn BID members gain the knowledge, skills and confidence to help your business recover from the pandemic.

We understand that as a small business, you may not have the time, staff or budget to allocate to social media. We know some of you are scared of making mistakes or are not sure how to get started. The pandemic has shown us that we can’t rely solely on face-to-face communications with our customers so it’s more important than ever to have a digital presence.

If you’re sat there nodding your head, this course is just for you!

This course will cover:

  • What is social media and why is it important for my business?
  • How to set up social media accounts
  • How to invite people to like your pages
  • How to choose and upload pictures and videos from your phone or computer
  • How to create simple graphics (honestly, it’s not that hard at all!)
  • What are hashtags and how to use them
  • How to ‘tag’ businesses and customers in your posts
  • How to use Blackburn BID to broadcast your message
  • How to use social media as a support network and to promote the town
  • Handy hints and tips (scheduling tools, content planning, awareness days etc)

You’ll also have the chance to ask the questions you’ve been scared to ask until now (there’s no such thing as a silly question!!!!)

Miss the session? You can download the slides here and watch the workshop on our YouTube channel

FREE Social media workshop for small businesses (intermediate) – 24 March

So, you’ve grappled with the basics of social media, but now you really want to see results…

Do you want to learn how to create an effective social media strategy to help your business recover, grow your business, or the business you work in?

Are you keen to enhance your social knowledge and skills to attract more customers? Are you worried you’re not making the most of your existing social media channels?

Blackburn BID’s FREE social media training for small businesses is designed to help Blackburn BID members gain the knowledge, skills and confidence to help your business recover from the pandemic.

We understand that as a small business, you may not have the time, staff or budget to allocate to social media. We know some of you are inconsistent with what you post and when. And we know that some of you want to reach new customers but don’t know where to start.

Put simply, if you want to see social media deliver IMPACT for your business, then this course is for you.

This course will cover:

  • Creating a successful social media plan, designed for small businesses
  • Understanding which social media platforms are best for your business
  • Finding your voice – creating and using personas
  • Targeting your demographic
  • Managing your social media presence
  • Social trends and influencers
  • Creating content: The importance of being social
  • Social media management tools
  • Demystifying key terms and vocabulary
  • Measuring the effectiveness of your social posts
  • Setting campaign goals
  • Paid advertising: How to create sponsored or ‘boosted’ posts
  • Hints and tips for saving time

Whether you’re looking to improve your brand awareness, increase website traffic, or drive sales, we will teach you how to create a simple social media strategy on Facebook, Instagram and Twitter.

You’ll also have the chance to ask the questions you’ve been scared to ask until now (remember, there’s no such thing as a silly question!!!!)

If you would like to sign up, register here

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