Blackburn BID’s Christmas campaign is a hit with judges

Blackburn Business Improvement District (BID)’s campaign to save Christmas from Covid has been shortlisted for another two North West PR awards!

The ‘Saving Christmas from Covid in Blackburn’ entries, which focused on the Covid-safe Christmas Projections for families visiting the town during the festive period have been shortlisted in the 2021 CIPR PRide Awards!

Blackburn BID, alongside Viva PR, have been shortlisted in the 2021 CIPR PRide Awards for both the Public Sector and the Community Relations categories for the ‘Saving Christmas from Covid in Blackburn’ campaign.

The public sector campaign award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working for, or in partnership with, them.

Meanwhile, the community relations campaign category recognises a public relations campaign which has successfully tackled community issues.

The campaign grabbed attention in June when Blackburn BID and Viva PR were announced as the winners of the Public Sector PR Award category at the PRCA DARE Awards 2021 (North West) during an online ceremony.

Blackburn town centre had been in the highest level of restrictions during 2020 so when the vicious virus threatened Christmas events, Blackburn BID had to come up with a new plan, quick.

Blackburn BID and Viva PR developed a dynamic feast for the eyes that would see Blackburn’s Christmas ‘re-imagined’ – and the results speak for themselves. 

With the help of Arts Council England National Lottery Project funding, the campaign saw Blackburn Town Hall wrapped in a spectacular digital display of light and sound, appealing to, and engaging with, a wide and diverse audience – which could be enjoyed safely and in line with government restrictions and guidelines.

The campaign started in November with an Armistice Day projection, followed by a show that brought the specially commissioned Believe In the Magic of Blackburn Town Centre book to life. 

Catherine Price, Blackburn town centre BID Manager, said: “The ‘Believe in the Magic of Blackburn Town Centre’ programme which we originally planned pre-pandemic, was reimagined with a goal of bringing together communities, even when that wasn’t physically possible.

“We wanted people to have a positive experience, learning more about Blackburn and its heritage, develop a real sense of place, and recognise its rich cultural history.

“Previously agreed plans had to be completely replaced with a dynamic schedule that could flex with the latest government guidance and restrictions. We are delighted with the results, and we are thrilled that our out-of-the box thinking has been recognised once again.  I am thrilled that we engaged with nearly a million people through the project.”

The full shortlist for the North West is now available online and the winners will be announced at a virtual awards ceremony on Tuesday 5 October.

©2022 Blackburn BID

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