The Mall Blackburn congratulates successful local poppy appeal

The Mall Blackburn has offered its warmest congratulations to everyone who has volunteered and supported the Royal British Legion Blackburn Poppy Appeal this year.

The Mall Blackburn stepped in to help the fundraising by donating and decorating the outside of an empty retail unit – and it paid off!

Even though the unit was only partially open because of the second national lockdown, a staggering £5,300 has been raised.

Eddie Maxwell, Royal British Legion Poppy Appeal organiser.

People were able to purchase poppies in a Covid secure manner and donate cash or make contactless payments at the unit, near JD Sports & Debenhams.

Management were approached by Blackburn’s Poppy Appeal organiser Eddie Maxwell, who leads the Poppy Appeal efforts in The Mall every year. 

Loraine Jones, General Manager at The Mall Blackburn, said: “We used an empty unit and created some stunning artwork to inspire people to engage and donate – and it really worked!

“It’s wonderful to see that the pandemic cannot dampen the human spirit – people’s generosity and desire to help others is as strong as ever!

“We would like to thank Eddie and the volunteers for his tireless efforts to raise money and awareness every year.”

Eddie Maxwell has been the Blackburn branch of the Royal British Legion’s Poppy Appeal Organiser for over 10 years.

He said: “With the current health pandemic we knew donations would be down this year but with the fantastic support from The Mall, we were not too far behind where we could have been, especially considering the lockdown in the middle of the appeal.

“Loraine, Laura, Vickie and the whole team really supported the appeal, and we cannot thank them enough, and everyone that volunteered. They really did go the extra mile.

“It shows what a great community we have here in Blackburn and I would like to thank everyone who has supported us during this challenging time”.

For further information and advice on how to support the Royal British Legion’s 2020 Poppy Appeal please visit: www.britishlegion.org.uk

©2021 Blackburn BID -  

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