The Blackburn BID has announced that sales are up by 25% at the town centre’s sewing machine specialist, a result which has been linked to the popularity of the third series of the BBC’s Great British Sewing Bee.
Amateur sewers have been keen to mirror the techniques and signature challenges featured on the popular television show. In the last month, sales of sewing machines, zips and dress forms have increased by 25 per cent at haberdashery specialists, Hobkirk Sewing Machines on Darwen Street and there are expansion plans in the offing.
Company Chairman, Peter Hobkirk, witnessed business sales on the domestic side steadily increase for a month after the television show aired, he said: “The hit TV show has renewed interested in home sewing and machines of all prices and sizes have been purchased.”
The Blackburn BID area retailer stocks over 1300 fabrics. They are in the process of redeveloping their training school located on the premises and are now looking to recruit tutors.
Mr Hobkirk, who is a committee member of Sewing Machine Trade Association added: “Customers receive free tuition and advice when purchasing a machine from us but we want to extend these services.
“Our goal is to help teach customers to sew and to offer a personal customer service, which is not readily available when purchasing a machine over the internet.”
Blackburn BID Manager, Harriet Roberts, welcomes the news she said: “It’s positive to see job opportunities being created in the town by specialist businesses. Hobkirks are another example of a great BID business offering expertise and customer service that can’t be beaten by the internet. This brings people to Blackburn from near and far. Let’s hope that the sewing trend continues!”
For more information about becoming a sewing tutor please contact Hobkirk Sewing Machines & Fabric Store at 01254 693555.