Dunelm Blackburn sees turnover increase by a third due to rise in number of people working from home

Dunelm Blackburn has seen turnover increase by over a third as people invest in their homes during lockdown.

The soft-furnishing store has seen a ‘brilliant’ year-on-year increase, with online orders more than doubling.

Store manager Alex Pemberton said: “Customers say they don’t have much to look forward to, so they’re spending their money on making themselves comfortable and cosy. 

“Instead of going on holiday or for meals out, people are using their money to invest in their homes.

“Most people are working remotely so people are spending a lot of time at home. They have spent weeks sitting looking at the same four walls noticing what they would like to change. By making their homes look beautiful they’re also making themselves feel a little happier.

“DIY retailers are booming, and people are shopping at Dunelm for their finishing touches. We have seen a big demand for cushions and curtains, and teddy-bear fabric throws and blankets. The takings have been record-breaking – even compared to the boxing day sales.”

Alex said the sales boom is being replicated company wide.

“In May, when the Government changed the description of essential retailers, we slowly started to reopen stores and launched a click and collect service. This service has continued to boom as more and more people continue to shop online. Products are flying off the shelves.”

Alex said the store is doing more to help the community and has launched their ‘Deliver Joy This Christmas’ campaign.

He explained: “We have a Christmas tree in store with tags on it. Each tag represents a member of the community from a school or care home and we’re inviting customers to take a tag and buy them a personalised gift valued at £10 or more. These will be collected in store, wrapped and delivered for Christmas.

“The campaign is going really well so far, and the community has really got behind it. We’ve even has people in Spain order items via Click and Collect.”

To find out more about the campaign, visit the store on Lower Audley Street in Blackburn, or search for the ‘Dunelm Blackburn’ community group on Facebook.

PICTURE: L-R Jess Clarke who is leading the ‘Deliver Joy this Christmas’ campaign, and Deputy Manager Andy Turner.

©2021 Blackburn BID

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