Visitors are being asked to Believe in Blackburn town centre as this year’s Christmas celebrations are reimagined.
Thanks to secured funding from Arts Council England (ACE) Blackburn town centre BID, which supports town centre businesses, is working in partnership with Blackburn Festival of Light, Blackburn with Darwen Council, Blackburn Central Library and Blackburn Museum.
The money will support the delivery of an architectural projection lighting installation for Blackburn Town Hall from November until early January – to create a Christmas programme which animates, supports and engages people with the town centre but does so safely – no matter what restrictions are in place.
Catherine Price, Blackburn Town Centre BID Manager, said: “With the impact of the Coronavirus pandemic meaning that large scale events such as the usual Christmas programme cannot go ahead, we have been working hard with partners on ‘reimagining Christmas’.
“This year we’ve had to take a very different approach to ensure that we still support the businesses within the town centre, but also ensure the safety of visitors.
“We have commissioned animated creative ‘shows’ to be projected on to Blackburn Town Hall and we’re sure that this digital approach will bring Blackburn to life in a safe and engaging way.”
With the expertise of Double Take Projections, and funding from Blackburn BID and ACE, Blackburn Town Hall will be lit and animated. Each projection ‘show’ will be just a few minutes long, run continuously from dusk, and will run for at least a week. In addition, there will be social distancing markers placed on Town Hall Square to help people stay safe.
Between 4-11 November, a Remembrance themed projection including images of Blackburn soldiers, wartime newspaper archives, local war poetry, and a poppies animation will light up the town hall.
Between 12-26 Nov a virtual version of the Blackburn Festival of Light event will bring the town centre alive, with a collage of sound and images featuring previous festivals and new footage of artists and participants.
Between 27 November and 28 December visitors will be asked to Believe in the Magic of Blackburn town centre – with animated illustrations from the specially commissioned book with narration by the author Christina Gabbitas.
And finally, from 29 Dec to 6 Jan 2021 – Blackburn will ring in the New Year with projections featuring images from local people capturing their 2020 experience.
Shoppers will be able to purchase the ‘Believe in the Magic of Blackburn Town Centre’ book from 20 November, and visitors will be encouraged to take part in the book-themed trail. A Christmas Present giveaway will also take place in the run up to the festivities.
To be kept up to date with all the latest news and offers follow the Blackburn BID social media channels and download the Experience Blackburn App today.