Nature themed festival by the Blackburn BID offers opportunities to traders to take advantage of free June promotion and increased visitors.
Businesses across Blackburn BID area are being encouraged to think of imaginative ways that they could take advantage of publicity for a large scale festival in June aiming to attract over 20 thousand additional visitors to the town than a regular Saturday.
Countryside Comes to Town features children’s television favourite CBeebies Mr Bloom and a range of colourful street theatre characters, a petting farm, insects, vintage tractors and pony rides which will take place across the town.
Harriet Roberts, Bid Manager said, ‘Ambitious events like this are a great opportunity for shops and businesses to piggy back the pre-festival publicity by sharing the message. The town will be full of newcomers from other areas so they can showcase ourselves on the day to attract visitors to come back again after this fantastic event.’
52,000 copies of the festival flyer and map are being distributed across the region via the tourist centres and Primary Times magazines into school bags. There will be additional advertising via the back page of Carrier Pigeon Magazine, Live Ribble Valley and local papers. As part of the BID’s partnership promotion the BID have six weeks airtime on the Bee Radio.
Upgrading of bins, empty shop windows and additional planting by the BID is also being planned to improve the zone between the top of Church Street towards Northgate and King William Street.
Contact the team if you have any comments, questions or queries at info@blackburnbid.co.uk or 01254 265163.
