Hi Felix, me again.
If your product is in demand right now, then that's great and yes of course you can promote it. It's a case of promoting the product and talking about its benefits / unique properties but sensitively. Make sure the price is comparable with the rest of the market, unless it does something that no other product does. You may have a small window of opportunity, depending on what your product is, so make sure you make the most of it. Use a mix of channels to promote your product to reach the widest audience possible. I hope this helps?