Doughnut fans in Blackburn will be licking their lips in anticipation this New Year, as premium doughnut retailer Krispy Kreme opens a new store at The Mall shopping centre.

The new location, which will open at 10am on 2nd February, is based on the iconic green dotty box design, and will invite shoppers to put their bags down and their feet up to enjoy delicious doughnuts.

On offer will be Krispy Kreme’s signature Original Glazed doughnut plus 15 other doughnut varieties such as the Nutty Chocolatta doughnut, filled with NUTELLA®. Traditionally bought by the dozen to share with family, friends and colleagues, Krispy Kreme doughnuts are presented in the iconic green dotty box, which inspires envy wherever it goes!

Fans will be pleased to hear that they can get a taste of the action before the store even opens its doors. Krispy Kreme is famous for its launch campaigns and, in the weeks leading up to the big day, teams will be in the city centre sampling hundreds of doughnuts to lucky passers-by.

Judith Denby, Chief Marketing Officer at Krispy Kreme, said: “We are extremely excited to be bringing the joy of Krispy Kreme to Blackburn in February, and can’t wait to welcome in busy shoppers to grab their dozens!”

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