Businesses in Blackburn are looking forward to increased footfall this weekend as sponsor partners in the National Festival of Making (Saturday 12 and Sunday 13 May).
The BID funding has supported festival way-finding in the town centre to make the festival simple to navigate for the public and to discover shops and cafes and businesses during their visit to the event.
Blackburn BID Manager, Harriet Roberts explained:
Signage this year will help the visitor experience in the town as they explore the high streets, businesses, shopping opportunities and lesser known areas of the town.
It’s a real challenge dressing a whole town for a large scale event like this! We are happy to help to increase the set dress this year, making the festival highly visible and we are hoping this will help to drive footfall round the town. This has created a professional appeal which will build the brand associated with the festival to increase the events profile as a quality national event.
The BID’s financial support has supported the way-finding and visuals with festival maps & programmes, creative signage through bollard covers, A-boards, lamp post signs, banners, festival flags, posters and floor stickers; which have been designed to help people guide their way round the event whilst passing through the shopping routes of the town.
The BID is also taking part with sponsorship and mentoring support for a group of degree students who are studying events management and marketing Blackburn College. The team will be delivering a Teenage Market on Ainsworth Street with young entrepreneurs aged between 13 and 26. There will be a competition for the best stall holder to have a trial pitch on Blackburn Market during the national Love Your Local Market campaign 17th – 31st May.
Discover more about the event at the Festival website